The VISUAL future

The VISUAL innovation project, funded by the Research council of Norway,  has now come to an end. VISUAL provides terminology and a visual notation for viewing services from the perspective of the customers. It makes it easier to talk about services across departments, and it expose the “delivery gap” to help you improve the customer experience. Check out the boxes in the right column. Here you find an introduction to VISUAL, and support for making diagrams.

Concept 3

The formal language is called Customer Journey Modelling Language. You can read more about it in a research paper (opens in a new window) presented at the ServDes conference in May 2016. You can also read the final report from the project.

concept 1

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This is VISUAL

Get to know the basics about the VISUAL notation and terminology.

Download VISUAL for Visio
Make Diagrams

We have made it easier to create diagrams. Download graphical elements or try our stencils.

Download VISUAL elements
The VISUAL project
Project leader:
Ragnhild Halvorsrud, SINTEF ICT
E-mail: ragnhild.halvorsrud <at>

Project owner:
Lasse Pedersen, Halogen
E-mail: lasse.pedersen <at>

The project is an innovation project supported by the Research Council of Norway.

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