The number of digital services that we have to deal with has exploded. They are provided through a range of different marketing channels and across various technical platforms, and we order everything from cinema tickets and new summer clothes to travel cards and holidays. Even public services have gone digital, and this year a million Norwegians submitted their tax return online.
Services are intangible by nature and it is challenging to specify and implement new concept ideas in the context of existing infrastructure and service portfolio. Often, the result is a “delivery gap” – between the service provider’s intention and the customer’s experience.
