Why do we need a visual language for service design?

The number of digital services that we have to deal with has exploded. They are provided through a range of different marketing channels and across various technical platforms, and we order everything from cinema tickets and new summer clothes to travel cards and holidays. Even public services have gone digital, and this year a million Norwegians submitted their tax return online.

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Welcome to the VISUAL project

waveServices are intangible by nature and it is challenging to specify and implement new concept ideas in the context of existing infrastructure and service portfolio. Often, the result is a “delivery gap” – between the service provider’s intention and the customer’s experience.

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CJML has moved

The visual language CJML has evolved further since the VISUAL project ended in 2016, and is managed by SINTEF Digital.

To find the latest developments, articles and examples of CJML please visit the new resource page of CJML.

The current page will not be updated.

This is VISUAL

Get to know the basics about the VISUAL notation and terminology.

Download VISUAL for Visio
Make Diagrams

We have made it easier to create diagrams. Download graphical elements or try our stencils.

Download VISUAL elements
The VISUAL project
Project leader:
Ragnhild Halvorsrud, SINTEF ICT
E-mail: ragnhild.halvorsrud <at> sintef.no

Project owner:
Lasse Pedersen, Halogen
E-mail: lasse.pedersen <at> halogen.no

Funding:
The project is an innovation project supported by the Research Council of Norway.