Blog Archives

Et felles språk for tjenestedesign

VISUAL-prosjektet inviterer til seminar Tid: torsdag 22. januar kl. 9-12, frokost for påmeldte fra kl.8:30. Sted: Litteraturhuset, Oslo Påmelding: send e-post til innen 19. januar Tjenesteinnovasjon er i vinden som aldri før – men snakker vi samme språk? Ønsker du

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VISUAL in Lancashire

The VISUAL project supports Lancashire County Council in England in their effort to transform the way that they deliver services. The Council is responsible for a huge variety of services to over a million people in the North West of England. These

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Case study: “The energy experience”

VISUAL is tested iteratively each year through empirical case studies with our industry partners, as a basis for assessing and developing the language. The energy supplier Hafslund Strøm was the host of the first industry case in VISUAL. “In recent

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In-house designer’s practice vs. agency designer’s

During the last 10-15 years there has been a lot of focus on the service designer as part of design agencies. Evidence of this can be found by looking at who is tweeting, who are active on linkedin groups, and

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Why do we need a visual language for service design?

The number of digital services that we have to deal with has exploded. They are provided through a range of different marketing channels and across various technical platforms, and we order everything from cinema tickets and new summer clothes to

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Welcome to the VISUAL project

Services are intangible by nature and it is challenging to specify and implement new concept ideas in the context of existing infrastructure and service portfolio. Often, the result is a “delivery gap” – between the service provider’s intention and the

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CJML has moved

The visual language CJML has evolved further since the VISUAL project ended in 2016, and is managed by SINTEF Digital.

To find the latest developments, articles and examples of CJML please visit the new resource page of CJML.

The current page will not be updated.

This is VISUAL

Get to know the basics about the VISUAL notation and terminology.

Download VISUAL for Visio
Make Diagrams

We have made it easier to create diagrams. Download graphical elements or try our stencils.

Download VISUAL elements
The VISUAL project
Project leader:
Ragnhild Halvorsrud, SINTEF ICT
E-mail: ragnhild.halvorsrud <at>

Project owner:
Lasse Pedersen, Halogen
E-mail: lasse.pedersen <at>

The project is an innovation project supported by the Research Council of Norway.