During the last 10-15 years there has been a lot of focus on the service designer as part of design agencies. Evidence of this can be found by looking at who is tweeting, who are active on linkedin groups, and the lineup of speakers at conferences for professionals. Not that there are no other roles and no other organisations that service designers are working in. Just as in any other design discipline there will of course be so called “in-house” service designers. Architects are working in building companies, interaction designers are working in public sector organisations, etc. In earlier work by Holmlid and Artman, focusing on procurement of well-designed IT-systems, we noted that there are strategic, managerial as well as design practice implications of an in-house position.