In-house designer’s practice vs. agency designer’s

During the last 10-15 years there has been a lot of focus on the service designer as part of design agencies. Evidence of this can be found by looking at who is tweeting, who are active on linkedin groups, and the lineup of speakers at conferences for professionals. Not that there are no other roles and no other organisations that service designers are working in. Just as in any other design discipline there will of course be so called “in-house” service designers. Architects are working in building companies, interaction designers are working in public sector organisations, etc. In earlier work by Holmlid and Artman, focusing on procurement of well-designed IT-systems, we noted that there are strategic, managerial as well as design practice implications of an in-house position.

Read more ›

Posted in Uncategorized

Why do we need a visual language for service design?

The number of digital services that we have to deal with has exploded. They are provided through a range of different marketing channels and across various technical platforms, and we order everything from cinema tickets and new summer clothes to travel cards and holidays. Even public services have gone digital, and this year a million Norwegians submitted their tax return online.

Read more ›

Posted in Uncategorized

Welcome to the VISUAL project

waveServices are intangible by nature and it is challenging to specify and implement new concept ideas in the context of existing infrastructure and service portfolio. Often, the result is a “delivery gap” – between the service provider’s intention and the customer’s experience.

Read more ›

Posted in Uncategorized
CJML has moved

The visual language CJML has evolved further since the VISUAL project ended in 2016, and is managed by SINTEF Digital.

To find the latest developments, articles and examples of CJML please visit the new resource page of CJML.

The current page will not be updated.

This is VISUAL

Get to know the basics about the VISUAL notation and terminology.

Download VISUAL for Visio
Make Diagrams

We have made it easier to create diagrams. Download graphical elements or try our stencils.

Download VISUAL elements
The VISUAL project
Project leader:
Ragnhild Halvorsrud, SINTEF ICT
E-mail: ragnhild.halvorsrud <at>

Project owner:
Lasse Pedersen, Halogen
E-mail: lasse.pedersen <at>

The project is an innovation project supported by the Research Council of Norway.